Mercedes-Benz launched pop-up stores across the U.S. to challenge the perception that the brand was “too premium.” We designed immersive spaces with interactive displays that synced to play stunning MB footage, a custom app that featured playlists from MB-sponsored icons, and branded merchandise. From the ground up, the experience was built to strike down misconceptions and invite new audiences into the Mercedes-Benz lifestyle.

• Role
• Visual Design
• Graphic Design
• UX/UI